Friday, May 16, 2008

Ecology

It's a bit disorienting for me to witness and experience the problems we--the U.S. and the rest of the world--are having with starvation, global warming, fuel, and poverty.

I don't know exactly why, but I got involved with what was known as the "ecology" movement as early as 1970. By involved I mean chiefly interested: I started doing some reading. Like The Population Bomb. Silent Spring (of course). Ray Dasmann's The Destruction of California. A book called Nixon and the Environment. Oddly enough, a philosophy professor of mine at a wee community college ended up crafting a manifesto for Deep Ecology. His name is George Sessions. He brought ecological thought into a year-long history of philosophy--in 1972. Well done, George. He used an article by Lynn White--called something like "The Judeo-Christian Roots of the Ecology Crisis." Not a terribly popular article at the time, but now, guess what: even fundamentalist Christian churches are interested in the environment.

Then I joined Friends of the Earth, which at the time was considered the more radical counterpart to the Sierra Club. I don't think Friends of the Earth exists anymore. They published a newsletter called Not Man Apart, the title of which is an echo from a poem by Robinson Jeffers. I wrote letters to Congress. I remember sending some money to a project aimed at saving eagle-habitats. The (bald) eagle is doing all right now, but I can't take any credit. The amount I sent in was minute, and who knows whether that project helped at all? One throws some cash into the abyss of time and hopes it helps.

The dire predictions about over-population, over-consumption, bad planning, and laissez-faire economics seem to be coming true. A question I had back then was whether capitalism was compatible with environmentalism. Communism, of course, was no bargain for the environment, chiefly because in the U.S.S.R. and Eastern Europe, it was trying to match the U.S. and the West factory for factory, bomb for bomb. So my question wasn't and isn't a loaded one. I just always wondered how a system driven by the illusion of unlimited supplies, unlimited amounts of land, and "need" where there is no need (I do not anything they want to sell me on TV for $19.95, but wait, there's more) could last in a finite system.

When we first moved to Tacoma, we had to recycle everything voluntarily. We'd load up newspaper, glass, metal, cardboard, and plastic, and take it out to a place near the dump. They paid pennies per pound, and we always had a mock celebration when we'd get a $1.50 for a whole load of stuff.

I am well aware of Jimmy Carter's faults, but I still don't know why the U.S. didn't listen to him about energy. Okay, I do know why the U.S. didn't listen to him. Because he was drowned out by the din of corporations and the advertisers' fondest dream, Ronald Reagan. And because no one likes to plan ahead more than about a week.

When it comes to things like the Civil Rights Movement and a comprehensive fuel-plan, I get very impatient with the theoretical arguments and free-market or states'-rights excuses (respectively, in reverse). In fact, the federal government does need to step in during crises and do the right thing, and people have to let corporations and states know that they, the people, are going to go along with the program. Eisenhower had to send troops to Little Rock. White citizens of Arkansas had to back off and take their lumps.

Somebody needs to set some tough-ass mileage-standards, jump-start renewable energy-sources, and tax the living daylights out of the oil giants to grab back some of that stolen cash and inject it into research, etc. I know the arguments about how "the market is working" to create new kinds of cars and reduce fuel-consumption, but the market never works fast enough, and the market doesn't plan ahead beyond the next quarterly stock-report. If the Saudis accidentally put "too much" oil on the market, the original Hummer would be back on the market, driven by soccer-moms and soccer-dads who can't resist advertising (and who can't park the damned beast). Actually, big gub-ment, as Reagan pronounced it, comes in handy sometimes, for pragmatic reasons. And Reagan himself believed in more big gub-ment than did Carter. Reagan began the gigantic deficits, and he injected billions into the military-industrial complex. He just didn't like things such as unions (workers' right), federal limits on corporations, and stuff for poor and working people.

And so ends a Friday rant.

Thursday, May 15, 2008

A Glimpse in Words

One of my favorite detective novelists is Georges Simenon, who wrote many dozens of short, crisp novels featuring the Parisian police-inspector, Jules Maigret, an ursine man who's both methodical and intuitive, who smokes a pipe, drinks beer and liquor, and who often goes home for lunch, for which Madame Maigret has fixed him a chicken roasted with herbs and wine. There's always a believable psychological angle to the plot--usually nothing bizarre, usually something rooted in common human behavior, such as jealousy, envy, or insecurity.

I was reading one of the few translated Maigret novels I hadn't read before--Maigret Among the Rich--and encountered this description of Maigret, who's arrived on the scene of--you guessed it--a murder, but the victim is a well known French aristocrat:

"[Maigret] had to get used to the unfamiliar setting, to a house, to a way of life, to people who had their own peculiar habits, their own way of thinking and expressing themselves.
With certain categories of human beings, it was relatively easy, for instance with his more or less regular customers or with people like them.
With others he had to start from scratch every time, especially as he distrusted rules and ready-made ideas.
In this new case, he was laboring under an additional handicap. He had made contact, this morning, with a world which was not only very exclusive but which for him, on account of his childhood, was situated on a very special level."

I glimpsed just a wee bit of myself in this description--not that I imagine myself to be a detective or French. But I share the fictional Maigret's sense of nonconformity, which is nonetheless encased in apparently conforming behavior. What could be a more conformist job that policing? And yet Maigret has to get used to every new situation--because he doesn't trust "rules and ready-made ideas." He remains something of a foreigner in his native land. Among the rich, he feels especially strange because he's not rich but also because his father worked for the rich. My father didn't work for the rich, but I still feel strange among people who have substantial wealth. Like Maigret, I feel as if I should keep an eye on them to see how they go about things--what their rules and ready-made ideas are. Doing so doesn't make a lot of sense; it's not as if I'm going to live amongst them or be their friend. Nonetheless, a certain wariness seems to be called up by the situation, and I liked glimpsing a representation of that in this description of Maigret. (I also like the fact that Simenon has Maigret think of the people he usually investigates and arrests as his "customers.")

Simenon happens to be a fine novelist, not just a fine detective novelist. But as wildly popular as he is--he's in Agatha Christie's league--his books are an acquired taste. If you pick up one and "get" the comparatively low-key but tautly written approach, you'll want to devour the rest. If not, not. Unlike Christie's books, however, Simenon's move quickly. Simenon doesn't rush, but he doesn't dawdle, either.

Maigret's among my favorite fictional detectives--along with Miss Marple, Sherlock (of course), Kurt Wallander (Henning Mankell's Swedish policeman), Nero Wolfe, Poirot, and Sam Spade. Sue Grafton's Kinsey Millhone is appealing, as is Walter Mosley's Easy Rawlins. Maigret might have a slight edge over them all, in the sense that I never seem to tire of following him around his fictional Paris and other locales, including his drafty office, his cafes, and his bistros. He seems to fit in, but in fact, the world doesn't fit him so well. The world takes some getting used to, in Maigret's opinion.

Sunday, May 11, 2008

Ezra Pound on Gloom

Here is a relatively early poem by Ezra Pound:

Ballad on Gloom

FOR God, our God is a gallant foe
That playeth behind the veil.

I have loved my God as a child at heart
That seeketh deep bosoms for rest,
I have loved my God as a maid to man—
But lo, this thing is best.

To love your God as a gallant foe that plays behind the veil;
To meet your God as the night winds meet beyond Arcturus' pale.

I have played with God for a woman,
I have staked with my God for truth,
I have lost to my God as a man, clear-eyed—
His dice be not of ruth.

For I am made as a naked blade,
But hear ye this thing in sooth

Who loseth to God as man to man
Shall win at the turn of the game.
I have drawn my blade where the lightnings meet
But the ending is the same:

For God, our God is a gallant foe that playeth behind the veil.
Whom God deigns not to overthrow hath need of triple mail.


The diction here is pre-Modernist, especially for Pound, who would soon advocate the overthrow of almost everything Victorian and Edwardian in poetry, but the sentiments are certainly Modern. God isn't quite dead yet, in the sense Nietzsche meant that phrase, but God is certainly complicated, even inscrutable, in the poem. The speaker, however, remains distinctly heroic--and male. The last line is darned good: If God decides not to overthrow you--well, that's when you'll really need to be tough.

Is the poem really about gloom--despair and depression? Maybe. It's certainly full of roiling gray emotions. I'm not sure we've advance all that far, since the poem was written, with regard to gloom. I think many people still see depression as a choice and regard the pharmaceutical treatments of it as mere snake-oil. True, pharmaceutical companies have an interest in peddling new pills; on the other hand, one may follow the trail from a pill back to the science, in most cases, and "the mind," whatever we consider it to be, is encased in the brain, which is an organic thing, which can malfunction because of chemical problems. It is only natural for humans, especially American ones, to believe that gloom can be overcome by the will, or by talking (therapy), or by battling with God (Pound). Even if there is some truth in the value of will, therapy, and a desire to do cosmic battle, one may (ironically) be better prepared for all this activity by getting the right brain-medicine. If you get a bacterial infection, anti-biotics are just the ticket. It's not really that much of a stretch to see that if the brain isn't hitting on all chemical cylinders, some chemicals might work. But of course we cling to the old mind/body dualism, one of the most intractable of the old beliefs.

Ironically, Pound himself would end up being sent to a mental "institution" for many years, partly as a result of his having made radio broadcasts in support of Mussolini during World War II (treason). He also seemed unfortunately obsessed with Jews, and even referred to Roosevelt using an anti-Semitic slur, in the Cantos. Probably something organic went wrong with his brain, something to turn him a bit paranoid. He might have been diagnosed as "bi-polar" in this day and age. A pill might have helped. Who knows? He certainly was a scrappy fellow and a combative poet--willing to take on God in this poem. It's interesting to see him in his pre-Modern phase, using antique diction but expressing post-Darwinian sentiments. Sleep well, Ezra.

Saturday, May 10, 2008

Lingo Online

Luckily, no one consulted me when computerese was being developed. I don't think I would have come up with "download," for example. I think I simply would have used "capture," "seize," or "receive." "Thanks for sending me the file. My computer seized it." Instead of "upload," I probably just would have used "load." I used to load a variety of trucks with a variety of things--lumber, stones, bags of cement, tools, topsoil. "Up"-load seems kind of redundant.

I don't know about surfing the internet. I think that's what we call, in the business, a mixed metaphor. If you tried to surf over or through a net, you'd get caught and take a terrible tumble because nets are for catching things. Surfing the electron ocean, maybe: that might work. Crawling on the web seems problematic, too. Who came up with "spam"? That seems like kind of an insult to a perfectly good artificial canned meat, which I think was invented during World War II. I think it was a kind of army-ration first.

"Podcast" I don't quite get either. To "fly-cast" is to cast an artificial bug out onto the water, in hopes that a fish will be fooled. When you podcast, you really don't cast pods at anybody, do you? I guess they wanted to distinguish broadcasting on a small scale from regular broadcasting. Why not say narrow-casting, then? Or thin-casting? Micro-casting?

I don't like PC, either--personal computer. Computers operate because they're impersonal; that's the whole point--all those impersonal zeros and ones, codes etched in silicon, hard-drives whirring. "Laptop" is pretty inaccurate, too. Almost no one places those things on a lap. People use tables or floors.

But, as I think I've mentioned before, poets aren't to be trusted to name commercial things. A car company asked poet Marianne Moore to name a car, and she named it "The Tyrolean Turtle-Top." I'd probably come up with something like the Ford Fate, or the Chevrolet Post-Colonial. The Angst would be a good name for a German car. If it were a convertible, you could call it the Doppelganger, with two dots over the a. I wouldn't mind driving a Volvo Brooder or a Saab Morose. Perhaps a Ferrari Vengeance. The Renault Cogito, named in honor of Descartes. The Toyota Tedium, for those long commutes. A Honda Absurdity.

What line is one on when one is online?

Wednesday, May 7, 2008

Sonnet: More of the Same?

A while back I was reading one of John Ashbery's books of poems, Where Shall I Wander [no question mark], and in there is a poem that alludes to sonnets as "more of the same"; of course, Ashbery's poem's in free verse, and, as I guessed would be the case when I began reading it, he ends it at the 13th, not the 14th line--one final passive-aggressive insult to the fair sonnet-form. Ashbery is very clever.

And he does have a point. The ever-increasing number on the sonnetometer, which began ticking in the Renaissance, must be in the billions now, and perhaps this suggests that the form is a formula with which to beat poetry over the head. Another way to look at the issue, however, is to view the form as ever-adaptable, as only an illusory formula, rather like the rules of baseball, with its phantom strike-zone, its phantom tagging of the bag at second base, the four illusory "pitches" in an intentional walk, the trench the pitcher digs next to "the rubber," the third- and first-base coaches' "boxes," from which the coaches routinely wander, the "foul pole," which is really the "fair pole," and on and on, ad infinitum.

In honor of the sonnet's mercurial form and in response to Ashbery's 13-line non-sonnet, I have, unfortunately, made the sonnetometer tick once again.

Sonnet: Less of the Different

(after Ashbery)

A sonnet's "just more of the same"? Uh, no.
It's rather like less of the different.
There is no formula involved, you know.
True, syllables and lines and rhymes get spent
At predetermined intervals: mirage
Of order. Inside, sonnets are a mess
Of words, a slew of syntax, a barrage
Linguistically set off; are nonetheless
Provisionally impish--and as free
As freest verse to chat up any ear
Or signal any eye. The form, you see,
Is just a well mapped route from which to veer.
A sonnet is a disobedience
Of sounds, a flaunt of form, a tease of sense.

Hans Ostrom

Copyright 2008 Hans Ostrom

Tuesday, May 6, 2008

Shapiro on Auden and Baudelaire

Somehow I just stumbled on a short essay Karl Shapiro wrote about a poem by W.H. Auden--actually the essay's about Auden himself. I found the thing on the Kenyon Review website. Shapiro's piece appeared in the 100th volume of the review, apparently. It's classic Shapiro--brash, brusque, opinionated, and against the grain. And quick. Shapiro's prose is always in a hurry, whereas his poems, though not ponderous, take their time.

He exalts Auden, says Auden's reputation is secure whereas T.S. Eliot's is not, and refers to Baudelaire as, I think, a furniture salesman and a travel agent. I feel safe asserting that this is a way of saying that, as a poet, Baudelaire is over-rated. On the other hand, I've met some great furniture salespeople and travel agents, so I don't know that Karl had to denigrate them as he was going after Charlie. Shapiro argues that the one thing a poet should not ask himself or herself (in his or her poetry) is "Who am I?" He suggests, however, that if most poets in the 20th century followed that advice, 90% of the poetry would disappear. I think he may have said the same about politics and poetry once , meaning 180% of the poetry would disappear.

In any event, it was good to be reminded of the iconoclastic Shapiro, his admiration of Auden, and his having been unamused by Eliot, or at least by the effects Eliot had on 20th century poetry. Here is the link:

http://kenyonreview.org/blog/?p=662#more-662

Monday, May 5, 2008

Books on the Bed

I've kept books on the bed for as long as I can remember, at least since grade school. To those who co-inhabit interior spaces with me, the habit is often and understandably annoying. Why can't I just keep books on shelves and a nightstand (now there's a good word, nightstand) like everyone else? I do. It's just that I like books on the bed, too. Before I go to sleep, I like to have a wee heap of books to paw through. If the heap's not there, I get a little panicky. Sometimes I'll pick up one book, read a page or so, become dis-satisfied--it might be a good book, just not right for that moment--drop it, and reach for another. This behavior is less impulsive, if not less compulsive, than that of Samuel Johnson, who, upon becoming dissatisfied with a book, immediately stopped reading it and hurled it across the room.

Of course, I quickly accumulate too many books on the bed and am induced, by myself or someone else, to thin them out. Sometimes they fall off in the night, like sailors going over the side, into the ocean, their ship tossed by the tossing and turning. Sometimes a book will end up in the bed. I don't quite know how this happens, but it does. If this were the Sixties or the Seventies, and I had a lot of money and time, and I lived in New York, I'd probably have an "analyst"--a Freudian psychiatrist--and I'd talk to him or her about the books on my bed. Nothing would come of the analysis except a larger bank-account for the analyst, who would spend summers at Martha's Vineyard, in a cottage, where he or she would keep books on the bed.

Currently, the bed-library (it changes all the time) includes the following: There Is Confusion [how apt] a novel by Jessie Redmon Fauset; On Dialogue, a light philosophical book about communication, by David Bohm--quite intriguing, actually (Bohm liked to have people sit in a circle and talk--about no particular subject, at first--as way for them to observe how they communicated, unveil their prejudices, stances, poses, and habits; Waiting For God, a book of essays and letters by Simone Weil; the Poems of Edward Thomas (a World War I era poet, killed in the war); Classic Fiction of the Harlem Renaissance, edited by William L. Andrews; The Hollow, a Hercule Poirot novel by Agatha Christie; God's Trombones, by James Weldon Johnson--a book of poems based on sermons; if more people had read this book, they wouldn't have been so shocked by what the Reverend Wright has to say; Political Ideologies: Their Origins and Impact, by Leon Baradat; The Seven Dials Mystery, by Agatha Christie; and an Oxford hardback edition of the King James Bible. Plus a notebook and a few pens. Occasionally a Russian-blue cat (the color is actually gray), who is unamused by most books but will deign to sniff one or two sometimes. What could possibly be in a book that a cat doesn't already know, with great and final certainty?

Neither Christie novel has grabbed me so far. I've read a bunch of the stuff in the HR anthology already. Baradat's book is okay. I've read God's Trombones, but I want to read it again. Same with Edward Thomas. I like to dip into Weil's book. If I go with the KJB, I'll probably look at some psalms. Who knows? Maybe I'll write in the notebook. Or go to sleep. Or see what the other person is reading. I might replace this heap of books with a new heap tomorrow. Right now, that sounds like a brilliant idea. Okay, Bohm it is--On Dialogue. We'll see how it goes. Bedside reading is one thing; bed-top reading is quite another. The latter is the mark of a true bibliophile.

How To Write A Poem: A Poem

How To Write A Poem

First, clear the area of critics.
Next, grab an image or a supple
length of language and get going.
It’s all you now. Mumble, sing,
murmur, rage, rumble, mock,
quote, mimic, denounce, tell,
tease. Recall, refuse, regret,
reject. Dive, if you dare, into
psychic murk. Down there grab
the slick tail of something quick.
Hold it if you can. Meanwhile,
bellow, bellyache,
cry, or call, for all I care. I care.
Invent like the conning, conniving
poet you are, you lying spitter
of literature, you. Make it for
yourself and fit it to you. You
might as well. Readers, editors,
teachers, preachers, and publishers
aren’t your friends. Other poets
are busy with their own poems
and other problems. Famous poets
are off being remarkable geniuses,
eccentric visionaries, sunken wrecks,
dead, dead-drunk, or pains in the ass.
Say what you see, see what you say,
write it for love and for free. Own what
you write and give it away. Language
will always love you back, so lay
a wet kiss on the words, and when and if
in doubt, remember: what you want
to be is to be writing.

Hans Ostrom

Copyright 2008 Hans Ostrom

Sunday, May 4, 2008

Technology and I

I've been invited to present at many a panel-discussion in academe, but I think the most surprising invitation so far came about two weeks ago, when someone invited me to speak about how I use technology as a professor. The invitation seemed as counterintuitive as inviting a hermit to speak about social etiquette.

One of the presenters, a professor of political science, really is gung-ho about technology and pedagogy. He revises a student-centered departmental blog with bunches of links every day. He uses Moodle and wikis and facebook. He's 15-20 years younger than I and brings a certain comfort-level to this stuff that I probably don't. He's enthralled by the possibilities. It was fun seeing him unveil some of what he's doing.

--Not that I'm uncomfortable with technology. Just slow. And occasionally skeptical. I never liked overhead projectors, for example: more trouble than they're worth. The same goes for Blackboard.

But I think a professorial web-page (on which one can post, for example, syllabi), facebook (on which one may create academic-related groups), wikis (group-writing-projects in cyberspace), and podcasting all have huge potential, so I'm slowly getting involved in these. Of course, email has been a godsend for teaching and scholarship.

In 1984, I attended one of the first "computers and composition" conferences in the U.S.--near Salt Lake City. What we thought would happen with computers and composition really didn't happen--the totally wired writing-classroom, in which the PC would be a kind of textbook. But of course computers have affected contemporary rhetoric, and the teaching thereof, in innumerable other ways.

Interestingly, two of the most skeptical colleagues at the presentation were far younger than I--humanists who, I suspect, both think all this technology is merely decorative. Instead of seeing possibilities, I think they see wasted time--or something. Another colleague just seemed confused or wearied by all the possible combinations--a blog linked to LibraryThing, youtube, and facebook--wikis on Moodle, gravy on noodles--help!! She had that too-much-information look.

I rather like just rummaging around the technology-dump, like a bear, picking things up to see if they're "edible" (useful). I'm not an enthusiast, per se, but I love the possibilities the technologies sometimes suggest.

Writing a blog has been a very nice surprise, and as I told the group, watching students write blogs and reading the blogs have been a fulfillment of something composition-studies has been interested in for 30+ years: trying to create "real" rhetorical situations (as opposed to the artificial 5-paragraph "theme" that only the prof reads) for students. Writing a blog is a great way for students or anyone else to work on writing, no matter what else the blog achieves. I think writing a blog can also help students take their academics more seriously, for they may start sharing their viewpoints with the world, may craft points of view, get responses, and evolve as thinkers.

There's a certain percentage of faculty, staff, and students that is way ahead of me on technology-and-academics, and it will only widen the lead. But I'm surprised by how relatively interested, curious, and engaged I am--especially compared with some younger folk.

And I do have to put in my usual defense of Luddites, who were not so much opposed to technology as they were in favor of keeping their jobs. When the van backs up and robots start unloading Robo-Profs to teach English, I'll probably already be out in the virtual pasture, blogging or podcasting.

Friday, May 2, 2008

A Wave in San Diego

A Wave in San Diego

A wave begins as a shrug
in the Pacific. Its shape is
the form beginning takes
just before becoming dissolves
into not-any-more. A lovely
curve of water lifts itself and
is carved by its own foamy,
bladed edge. You can't say
for sure the sudsy bubbles
frothing sand a minute later
were ever that wave, nor can
you prove they weren't of
that wave. You can believe
you remember the wave,
but that belief dissolves. You
can take a picture, or several,
but you will have a picture, or
several, not the wave. Perception
rolls through mind like a wave,
breaks on a shore of forgetting,
and more waves are always coming
until mind ends. Waves of perception
start with a wrinkle in reality,
take and give shape simultaneously,
as when for example you stand looking
at a wave in San Diego.

Copyright 2008 Hans Ostrom

Wednesday, April 30, 2008

Reporters Without Borders

The annual report on the U.S. (2007) from Reporters Without Borders (interesting reading):


http://www.rsf.org/country-47.php3?id_mot=246&Valider=OK

Moratorium on Advertising

Basically, the only thing I've ever understood about economics is this: in this culture, you'd better have some cash. I first earned cash by pulling weeds. I moved on to cutting back sweet-pea vines that had overtaken yards. Thence to other endeavors. If you run out of money, you're screwed--unless you're someone like Donald Trump, who can declare bankruptcy as a tactic; or something like a sovereign state, which apparently can owe money and not pay it back, ever.

Out of my supreme economic innocence, then, comes this suggestion: One day a year, the U.S. ought to have an advertising moratorium. I think this would allow us to catch our figurative breaths, and I think it would be a useful experiment. Are all these advertising dollars worth it? What if there was no dip in spending on the moratorium day? Would the advertising industry be thrown into chaos, exposed at last as unnecessary? (I would make an exception for small businesses and local advertising, by the way. It's not really advertising. It's keeping in touch. "Hello, this is Bob from Bob's Diner on Fern Street. I just wanted to let you know that we'll be open, as usual, on Saturday. What we cook is as edible as what you cook, so come on by.")

The marvelous culinary writer M.F.K. Fisher was perpetually puzzled by the existence of food-advertising. She asked, not rhetorically, "Why do we need to be told what and when to eat?" A splendid example is the phrase "part of a complete breakfast." The idea of "a complete breakfast" was invented by advertisers--to sell orange juice from an unexpected excess of oranges. It was emergency advertising. Once they created the phrase, the culture absorbed it, and suddenly orange juice (and eggs, bacon, sausage, bread, margarine, pop-tarts, etc., and so forth) got loaded onto trucks and shipped to gaping mouths in suburbia, where a complete breakfast was accepted as some kind of fact.

Can you imagine Native Americans--in California, say, pre-Columbian--coming upon a billboard, in their language, which urged them to eat acorn meal, berries, fish, fowl, and game? In their own language, they would have said, I am sure, "WTF?"

At some point in the near future, I expect there to be a commercial advertising the need to breathe, accompanied by some kind of oxygen-product--you know, like a box of air. (But wait! There's more!.)

Bill Cosby, in his early days, had a great bit about college, specifically about taking a philosophy class at Temple. He said one of the key questions seemed to be, "Why is there air?"

My question is, "Why is there advertising?" I mean, I know the basic answers, but they seem to be circular (so to speak). There's advertising because you can't sell stuff without creating a need, and we need marketing, because without marketing, we can't sell stuff, and we need to sell stuff to make money and keep the economy going and keep the marketing going. Otherwise . . . .

Okay, fine. But why is there advertising? I would also like to know what the earliest recorded advertising-artifact is. So I guess I need to find an economic anthropologist, or an anthropological economist. Maybe I'll look in the Yellow Pages.

Crushing Fate

Over the years, I've encountered quite a few people who imagine themselves to be masters (a word which we'll deploy as non-gendered in this instance) of their fate. I reckon we're all more or less ego-centric, and ego-centricism can lead to a belief in the ability to control fate; also, different modes of society encourage us to make the most of ourselves, to persist, to "perfect" ourselves, to achieve, to oppose slings and arrows of outrageous--or perhaps just annoying--fortune with our wills. (My mother's favorite phrase, arguably, was "mind over matter.")

I've almost always withdrawn from the notion that one can control one's own fate, and I react especially bad to people who actually advise other people to go one-on-one with fate. Will these advisors be around should fate have an especially good day and some pieces need picking up? A long time ago, a fellow who perceived himself as a rugged individualist encouraged me to "run to my fate and crush it in my arms." I recoiled from the advice then, and a recall it now in a poem:

Crushing Fate

“People who believe that they are strong-willed and masters of their destiny can only continue to believe this by becoming specialists in self-deception.”

--James Baldwin, Giovanni’s Room

Somebody once advised me to run to my fate
and crush it in my arms. He may have been confused
about what fate is, who’s the crusher, and who’s
the crushee. Anyway, he confused me, so I
crushed him in my arms. I told him, “I’m practicing.”
He found my behavior unpleasant, the bear-hug
inappropriate. As fate had it, we didn’t become friends.

Even if I were to run to my fate, odds are I’d take off
in the wrong direction. Anyway, you just can’t
go around pretending it’s possible to crush fate
with your arms or even with rented fate-crushing
equipment. Some days, I have trouble making it
to work on time. I’m in no position to fantasize
about crushing fate or to give fate-related advice.

If you’re in a better situation, then I say this:
more fate-crushing power to you. If you’ve located
your fate and are running toward it now, I give you
no advice, but I wish you good luck, Godspeed,
and above all, strong arms.

Copyright 2008 Hans Ostrom