Greenwood Encyclopedia of African American Literature

Thursday, June 2, 2016

The Advertisers

They went to a lot of trouble
because they didn't know any better.
We speak of advertisers, decades
ago.  They crafted heavy metal
signs in the shape of a flying
horse (petrol). They made radio
and TV commercials as subtle
as pile-drivers. They showed
stag films to unsavory clients,
lots of smoke and leg. A steak,
potatoes, beans, martinis, and
pie a la mode every night:
deserving of a medal, maybe.
In retro-spectro-vision, I guess
the marketeers were as obvious,
naive, and simple as us, their
targets. Because they were targets, too.

hans ostrom 2016
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