In Seattle yesterday I was amused and/or perplexed by several commercial signs.
One read, "Organic To Go." This one intrigued me because an adjective is offered as something one may take "to go," but where is the noun? Organic what? Maybe it's just the concept, "Organic." "What size would you like on that concept, sir?" "Uh, make that a medium."
Another sign read, "Coming Soon: Sullivan's Steakhouse." I felt like responding, "Is this really necessary?" I have nothing against steakhouses or Sullivan's Steakhouse (which I do not know), but there just seem to be so many steakhouses. Also, I was wondering about the word, "steakhouse." We don't really have fish-houses or salad-houses. A chickenhouse would make us think of a coop, probably. But steaks are served in a house. "Coming soon: Ed's Steak-Garage."
Let's see--and then there was "Floral Masters," which sounds like an academic degree. Or like a strange combination of flowers and martial arts. Or maybe it brings to mind people who have mastery over flowers--bossing them around. "Yo, rose, a little brighter on the color, dude!"
Then in Starbucks there was a written-in-chalk sign for cups of coffee made individually, and one of them was "New Guinea Peaberry"--for $3.85 a cup. Wow. And is the beverage made from roasted coffee berries (beans) or from peaberries, in which case one would be drinking a cup of pea, which is not appealing. But--$3.85? For one cup? I mean--really?