I like to look at clothing catalogues
because the photographed models
look so glad. "This sweater makes
me very happy," says a photo of a
man. "We're both wearing hopeful
skirts," says a snapshot of two women.
Some clothes appear without models
but seem animated: arms of shirts
and blouses assert themselves.
"We won't wait for bodies to take
us traveling," says the cloth. Noble
prose describes the products:
"Traditional cashmere in contemporary
styles. Imported." Retail catalogues
are a kind of comedy in which people
marry products in the end and prices
dance with prose. You see in a good
light what's for sale, gazing at
things you thing might improve you.
Copyright 2011 Hans Ostrom